About Us


Our History

Bulpitt & Sons Ltd was a brass founders established in the latter part of the 19th century. The "Swan Brand" name was registered by Bulpitt & Sons Ltd in the early part of the 20th century and was primarily used for their domestic range of polished aluminium products like frying pans, kettles, tea sets and jelly moulds.


1920


They pioneered the first electric element that could be immersed in water. This was a very important breakthrough because it meant that a whole 6 pints of water could be boiled in just over 9 minutes. This led to a whole range of products based around their "immersion element", including tea urns, kettles, steamers and coffee percolators. Later, they developed and patented a unique safety cut-out for kettles, where the connector would be automatically disconnected if the element overheated.



In the 1920s, Bulpitts moved into electrical appliances including kettles, irons, heaters and steamers.


They pioneered the first electric element that could be immersed in water. This was a very important breakthrough because it meant that a whole 6 pints of water could be boiled in just over 9 minutes. This led to a whole range of products based around their "immersion element", including tea urns, kettles, steamers and coffee percolators. Later, they developed and patented a unique safety cut-out for kettles, where the connector would be automatically disconnected if the element overheated.


So Elementary Swan Kettles

In 1933 Swan were the first to develop an electric heating element that could be immersed in water. This led to the Swan kettle range that could boil up to six pints of water in just over nine minutes - pretty hot for the time! These days it takes about two minutes for a Swan kettle to boil.
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Warm Your Buns Swan Toasters

The "8-30" toaster was one of the most efficient at the time. At just over £1 it was also one of the cheapest. This was a two slice model in chrome plated steel. Even back in 1939 Swan was at the forefront of product innovation. This toaster was one of the first to have a special plate on top for warming buns/muns etc
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Our History - Part 2

The Swan brand continued its success throughout the next few decades and became synonymous with solid British manufacturing quality and innovation. There was a Swan branded product in virtually every home.



Bright Ideas Swan Irons

In 1933 most homes were heating their irons over the gas ring or still putting hot coal in them. This Swan iron was basically an element with a handle, which plugged straight into a light bulb socket. And at a mere 14 shillings (70p), it meant many households could own a prestigious Swan Product.
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War Of The Worlds Swan Heating & Cooling

This may look like a ray gun from a sci-fi movie but it was one of Swan's most popular heaters. The "Swan" bowl heater featured a cast iron base and copper reflector. These days, it wouldn't stand a chance of passing the strict European safety standards that current Swan products conform to. Trade price in 1939: about 50 pence.
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Our History - Part 3

BSR were manufacturers of turntables, amplifiers and other electronics equipment, famous for their autochanger mechanism used on over a million record players! In the 1970s BSR employed around 14,000 people at their factories in the Black Country. It was also in the 1970s that BSR acquired a number of companies/brand names:

- Goblin (B.V.C) Ltd
- Judge International Housewares Ltd
- Bulpitt & Sons Ltd



Hot Hot Hot Swan heated trays

These heated trays for keeping food or plates warm were constructed from solid aluminium. They had temperature probes much like their modern counterparts. One brilliant innovation here though, was that the trays were equipped with a plug socket so you could power other appliances from it at the same time.
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War Effort Swan Kettles

Glass kettles are all the rage these days. Swan was making this glass kettle back in 1939! The engineering skill to develop a product like this when Britain was at war was nothing short of astonishing.
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Home sweet home Swan Housewares

Bulpitt’s in Birmingham also made Swan Brand teapot sets. Designs included the Carlton (Cromalin Ware), the Empire (Cromalin Ware), the Westbury, later used for the Goblin D25 Queen Anne models, Wikka Ware, featuring an engraved basketweave pattern, and Willo, featuring an engraved Willow Pattern. Bulpitt’s also made Swan Brand commemorative wares for the Coronation and the Festival of Britain. They also made jelly moulds including the ‘Jellette’ and some charming rabbit shaped moulds.


Our History - Part 4

The three brands, Goblin, Judge and Swan became subsidiaries of BSR (Housewares) Ltd. Judge was a manufacturer of non-electrical housewares (pots & pans, etc.). Goblin were manufacturers of electrical appliances including vacuum cleaners and the Goblin Teasmade, later to become the famous Swan Teasmade. The old factory at Camden Street was still making the water boilers for the Teasmade right up until 2006.

- Goblin (B.V.C) Ltd
- Judge International Housewares Ltd
- Bulpitt & Sons Ltd


Moulinex

These were very difficult times for British and European manufacturers with intense pressure from cheaper, Far East imports. "Bread and Butter" items like kettles and toasters became little more than kitchen fashion accessories that were changed frequently - often well before the warranty expired. The need for quality products that would last a lifetime was diminishing. This affected the electronics industry to an even greater degree and BSR eventually disappeared too.


In 1988 the Swan Brand was acquired by French manufacturers, Moulinex. Bulpitt & Sons (Swan Brand) Ltd was finally dissolved on 21st May 1989 - approximately 100 years after they were first established.


However, Moulinex were also under the same pressure from cheaper imports. The company went bankrupt in 2001 with the Moulinex brand name being acquired by Tefal of France.


Present Day

The Swan brand remains a British owned company and is now being developed and marketed, under license, by original Swan employees who are passionate about the brand's heritage.


Swan is proud that each product is conceived and designed in the UK, backed up by a 160 strong support team including in house designers, customer services and quality control; producing appliances, cookware and kitchen accessories that are designed for life.